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RAFA will present new Russian animation for the first time at Brand Licensing Europe 2013

RAFA newsSeptember 20, 2013 18:06

Russian Animation Film Association /RAFA/ was organized in 2012. Among the founders of the Association are Yuriy Norshteyn Fund, Soyuzmultfilm studio, an animation film school SHAR. The association has brought together all the professional community animators of Russia. During the year the Association joined more than 40 professional animation studios. There are more than 700 people, including directors, producers, and animators. The association includes several dozen studios: RIKI (Kikoriki, TV series), Animaccord Animation Studio (Masha and the Bear, TV series), Airplane (Fixies, TV series), Toonbox (Qumi-Qumi, TV series) and Russian best art-house animation studios. RAFA members create and produce many bright and interesting animation films each year. Fresh stuff in 3D and 2D in full-length segment, also a lot of TV series and short art-house projects are produced every year.

The RAFA main goals are to build animation industry in Russia, attract state and private investments, participation in legislative initiative for animation industry developing in Russia, to grow level of education for animation professional staff, support technical re-equipment for studios, promotion of the Russian animation achievements in Russia and abroad. The Association is open to cooperation with the world's largest animation communities, distributors, companies, studios and government organizations to develop, promote and co-production of animated films and TV series.

In 2013, RAFA will take part in such a large and representative event as Brand Licensing Europe for the first time. RAFA stand number is d125. This stand will present dozen different directions animation studios. New Russian animation has a lot to show. At present time, Russia is actively developing as the market for licensing. There are more and more cartoon heroes. So varieties of animation brands for licensing are surprising. Masha and the Bear are among very popular Russian consumers animation brands. These popular cartoon heroes were burn from authentic Russian fairy tales. Their TV series has already won the children's audience in Russia and are becoming more and more popular around the world. Masha and the Bear TV series gather more than one hundred million viewers on YouTube and actively broadcast on major TV channels in different countries of the world.

Also Soviet classic animation heroes that were made by greatest Soviet artists like Yuriy Norshteyn and Fyodor Khitruk are still very popular.

You can find Kikoriki among the most recognizable Russian animation characters abroad. The adults and children audience love them.

The big licensing potential is in Fixes from education Russian TV animation series and in Belka and Strelka, whose are patriotic astronauts and Gagarin followers and dogs.

Also cosmopolitan Qumi-Qumi characters from Toombox studio, original animation characters based on Tatar national fairy tales heroes created by Tatarmultfilm studio will be very interesting for licensing worldwide.

So welcome to the newest Russian animation, feel Russian hospitality, exam all Russian animation brand for licensing and visit RAFA stand № d125.


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